Ketchup

[bertine]

http://www.gladwell.com/2004/2004_09_06_a_ketchup.html

This article is fascinating. It is all about why there isn't a hugely popular gourmet ketchup.

Comments

[squirrelbot.livejournal.com]

That's a really long article, but very interesting. It is really interesting to think that ketchup can supply so many primal needs, but I still don't like consuming high fructose corn syrup so I steer clear.

[bertine.livejournal.com]

i thought the best part was how they explained why generic cola doesn't taste as good. it makes sense now.